YouTube, as Coachella’s “exclusive playlist partner” and livestreaming platform, is selling festival tickets to its paying subscribers.
The platform will stream both weekends of the festival, April 12-14 and April 19-21. However, for the first time, they sold Coachella tickets to its subscribers to its YouTube Music and YouTube Premium services. Access codes were emailed to subscribers, and the tickets are offered on a first-come-first-served basis.
YouTube Music and YouTube Premium subscribers in the U.S. will have exclusive access to a dedicated allocation of passes for purchase for each weekend, when tix go on sale Friday, Jan. 4.
YouTube said members will receive access codes via email just before tix go on sale that can be used to purchase passes from a YouTube Music member cart, available while supplies last.
This will be the video platforms’s ninth year of livestreaming Coachella performances. The California music festival, which Ariana Grande is set to headline, will also offer artist interviews and behind-the-scenes videos. YouTube, as Coachella’s “exclusive playlist partner,” will publish these videos alongside footage of live performances. These curated playlists will be integrated into Coachella’s app and website.
Coachella is the major music festival now. Last year, the festival netted a whopping 41 million online views, no doubt helped by headliner Beyonce. And with other names like Childish Gambino, Tame Impala, Kacey Musgraves, and Billie Eilish, this year’s Coachella promises some great performances.
YouTube elevated their exclusive partnership with Coachella through their planned playlists. Curating high-quality footage of live performances into one single playlist will make YouTube the place for Coachella videos. Now that remote attendance—watching an event on a livestream, such as a concert or panel at a convention—is becoming more standardized, artists can have a greater reach than ever before.
The oft-heard refrain from fans is: “I want to see them, but I can’t afford the tickets/travel cost/time away.” But now that remote attendance is becoming much more viable and mainstream, thanks in part to this partnership, needing to travel to concerts may become a thing of the past.