Superstar Rihanna has launched Tutorial Tuesdays with Rihanna, a series of makeup tutorials that star the singer and her makeup line, Fenty Beauty.
The series launched last Tuesday with Rihanna tackling her newly-released Chillout collection, which she describes as “celebratory, ready for the holidays.” It’s clear she’s enthusiastic about trying her hand in this arena, and she believes in her beauty line, which is what helps her shake off her newbie-vlogger jitters.
Rihanna’s relationship with YouTube has seen steady growth. The channel for her line, Fenty Beauty by Rihanna, has amassed almost 300,000 subscribers. In September, she exclusively streamed the runway show for her lingerie line, Savage x Fenty, on YouTube during New York Fashion Week.
Rihanna’s Fenty Beauty is committed to diversity in a makeup industry that historically lacks variety for darker skin tones. Similarly, Savage x Fenty’s website features models of all shapes and shades, further redefining long-held standards of beauty.
Fenty Beauty also supports the Clara Lionel Foundation, which Rihanna founded in honor of her grandparents. The foundation “supports and funds groundbreaking and effective education, health and emergency response programs around the world,” according to Fentybeauty.com.
Rihanna’s reach is already far, but her migration to YouTube tells us that there’s no slowing down for the superstar. Her sweetness and spunk in her tutorials, as well as the beautiful looks she creates (if I may speak frankly), can make Tutorial Tuesdays with Rihanna the next big thing.