Getting to know Olympians Ted Ligety and Alana Nichols before PyeongChang

Paralympic, Olympic, PeongChang, Winter Olympics

U.S. Gold Medalists Ted Ligety and Alana Nichols took some time to talk about their training, how Toyota is helping Team U.S.A. and their excitement for the upcoming Olympic and Paralympic Winter Games which begin this February in PyeongChang.

Ted Ligety is a two-time gold medalist in alpine skiing who hales from Utah. At the age of 21, he was the youngest American male to win gold. In 2014, he was the first U.S. winner of Olympic Gold Medal for the U.S. in giant slalom.

New Mexico native, Alana Nichols is the first American female to win gold medals at both the Olympic or Paralympic Games and Olympic or Paralympic Winter Games, competing in wheelchair basketball and alpine skiing.  Prior to a snowboarding accident that caused spinal cord injury when she was 17, she was an able-bodied winter sports enthusiast.  She is a six-time U.S. medalist in the Paralympic Games and has taken home four gold medals.

Toyota recently announced its Team Toyota for American athletes.  Toyota’s new campaign, “Start Your Impossible,” serves to inspire people to overcome their challenges and achieve their dreams in every aspect of life.

Ted Ligety and Alana Nichols spoke with Michelle Tompkins for about their preparations for the Olympic and Paralympic Winter Games athletes in PyeongChang, their individual journeys, how corporate sponsors help them achieve their goals, what makes Toyota’s “Start Your Impossible” campaign so important, what to expect during these games and more.

See entire interview here:

Ted Ligety and Alana Nichols can be seen Team U.S.A at the Olympics and you can learn more about the Toyota “Start Your Impossible” campaign here.

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Michelle Tompkins

Michelle Tompkins is an award-winning media, PR and crisis communications professional with more than ten years experience with coverage in virtually every traditional and new media outlet. She is currently a communications and media strategist and writer, as well as the author of College Prowler: Guidebook for Columbia University. She served as the Media Relations Manager for the Girl Scouts of the USA where she managed all media and talking points, created social media strategy, trained executives and donors and served as the organization’s primary spokesperson, participating in daily interviews with local, regional, and national media outlets. She managed the media for the Let Me Know internet safety and Cyberbullying prevention campaign with Microsoft, as well as Girl Scouts’ centennial Year of the Girl To Get Her There celebration in 2012, which yielded more than 800 million earned media impressions. In addition to her extensive media experience, Michelle worked as a talent agent in Los Angeles, California, as well contracting as a digital content developer and her writing has appeared in newspapers and online. She is passionate about television, theater, classic movies, all things food and in-home entertaining. While she has lived and worked in NYC for more than a decade, she is from suburban Sacramento and gets back there often to watch the San Francisco Giants on TV with her family.

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