Millennials and charitable donations for Giving Tuesday

What would millennials know about donating to charity?  This group of people is often classified as lazy, selfish and entitled, but apparently, this population has a big heart when it comes to charitable giving.

Well, according to a new survey from, millennials are the generation most likely to do background research on charities before donating. Who knew?

Apparently, many people did.  And the donations from millennials help millions of people.

As it is Giving Tuesday, now is the perfect time to think about helping others. But with all of the charities out there, how do you choose? was created by the Better Business Bureau to rank charities with 20 markers in place to help determine the validity of a charity.  As this is the time of year where people are opening their hearts and wallets, it might be a good idea to do a little research before sending an organization your hard-earned money.

Art Taylor, President and CEO BBB’s spoke with Michelle Tompkins for about the survey, what millennials are doing right when it comes to donating and promoting helping others to their children, why it is important to look up a charity before donating, what are some things people can do to be sure that a charity is worth their donation, what are some warning signs to look for in possibly less-than-reputable charities and more helpful tips to consider during this giving season.

See complete interview here:

See the survey and check out charities by visiting

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Michelle Tompkins

Michelle Tompkins is an award-winning media, PR and crisis communications professional with more than ten years experience with coverage in virtually every traditional and new media outlet. She is currently a communications and media strategist and writer, as well as the author of College Prowler: Guidebook for Columbia University. She served as the Media Relations Manager for the Girl Scouts of the USA where she managed all media and talking points, created social media strategy, trained executives and donors and served as the organization’s primary spokesperson, participating in daily interviews with local, regional, and national media outlets. She managed the media for the Let Me Know internet safety and Cyberbullying prevention campaign with Microsoft, as well as Girl Scouts’ centennial Year of the Girl To Get Her There celebration in 2012, which yielded more than 800 million earned media impressions. In addition to her extensive media experience, Michelle worked as a talent agent in Los Angeles, California, as well contracting as a digital content developer and her writing has appeared in newspapers and online. She is passionate about television, theater, classic movies, all things food and in-home entertaining. While she has lived and worked in NYC for more than a decade, she is from suburban Sacramento and gets back there often to watch the San Francisco Giants on TV with her family.

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