Taylor Swift announces new album entitled 'Reputation' in series of social media posts

A social media wipe out plus a strange amphibian tail equals a new album drop announcement from Taylor Swift.

A post shared by Taylor Swift (@taylorswift) on

That's right, Taylor Swift officially announced her new album, "Reputation," will be dropping Nov. 10.

In total Swift fashion, she completed her announcement in a series of posts that when viewed altogether make a beautiful ad.


Taylor Swift, Instagram, Reputation
Credit: Taylor Swift Instagram

Anyone who had money on the tail being a snake was spot on. In fact, it was so well discussed Twitter's senior communications manager Siobhan Murphy released a list of the most used emojis which include the peeping eyeballs, a snake and gasping-scream face.

Murphy also pointed out the vast difference between the emojis used in this drop vs. the ones in tweets leading up to the announcement of 1989 -

The first single from "Reputation" will be available tomorrow night.

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Angela Corry

Managing Editor

I am a writer at heart, boss by nature and the managing editor of TheCelebrityCafe.com.

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