Amazon's Rena Lunak talks new streaming, TV trends

We love to stream our new and favorite shows, but how do experts know what we are watching?  Well, that’s what Amazon’s Rena Lunak does for a living.  She knows all about binge watching and what the habits of today’s television viewers are.

According to a recent study by Leichtman Research Group, 64 percent of TV watchers have added streaming services.  There’s Netflix, Hulu, Acorn and more.  However, Amazon seems to always be reinventing itself.

There is so much going on with Amazon that TV fans need to know about.  There are new channels, old favorites and brand new shows that offer something for everyone.

Rena Lunak, spokesperson for Amazon spoke with about how to become an expert on trends, what makes binge watching so appealing, what’s new this spring on Amazon, how to get your favorite shows to be on a streaming service and more.

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Michelle Tompkins

Michelle Tompkins is an award-winning media, PR and crisis communications professional with more than ten years experience with coverage in virtually every traditional and new media outlet. She is currently a communications and media strategist and writer, as well as the author of College Prowler: Guidebook for Columbia University. She served as the Media Relations Manager for the Girl Scouts of the USA where she managed all media and talking points, created social media strategy, trained executives and donors and served as the organization’s primary spokesperson, participating in daily interviews with local, regional, and national media outlets. She managed the media for the Let Me Know internet safety and Cyberbullying prevention campaign with Microsoft, as well as Girl Scouts’ centennial Year of the Girl To Get Her There celebration in 2012, which yielded more than 800 million earned media impressions. In addition to her extensive media experience, Michelle worked as a talent agent in Los Angeles, California, as well contracting as a digital content developer and her writing has appeared in newspapers and online. She is passionate about television, theater, classic movies, all things food and in-home entertaining. While she has lived and worked in NYC for more than a decade, she is from suburban Sacramento and gets back there often to watch the San Francisco Giants on TV with her family.

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