The online world of beauty and fashion certainly did come to life in and around the city of angels last week thanks to BeautyCon Los Angeles.
For those not familiar with BeautyCon, this convention, organized by Beauty+Fashion Vloggers Alliance (BFVA), brings together the most influential YouTube personalities, celebrity beauty/fashion gurus, bloggers, pinners, instagrammers, tweethearts and their fans together to talk about what else? Beauty and fashion!
The second annual BeautyCon Los Angeles was held on Saturday (Aug. 24) at Siren Studios in Hollywood, California. It was reported that prior to the doors opening at 10 am, guests waited in line that stretched over three blocks long, causing congestion that shut down Gower and Sunset Blvd. But the wait was certainly worth it. Not only did the over 10,000 rsvp’s in attendance get the chance to mingle with several online video/social media celebrities; they also received the latest beauty tricks from the most influential beauty and fashion trendsetters in the digital world. Even the internet was buzzing about the event, causing the hashtag #BeautyCon to reach the number one spot on Twitter for a couple hours throughout the day.
There were many industry professionals in attendance giving fashion tips, including advice on how to market your brand effectively, and a Q&A presentation featuring Fashion Police Co-star Kelly Osborne. But the best part of the event were guests getting the chance to try out new products from their favorite brands such as Bare Minerals, Pose, Minx Nails, Million Dollar Tan, Bellami Hair, Epoxy, Proactive skin care, and Lorac.
Though BeautyCon was a three-day event (Aug. 22-24), the first two days were by invitation only for BFVA members. TheCelebrityCafe.com got the chance to attend these exclusive VIP events. The second day, Beauty and Partners Event, gave the opportunity for various brands to showcase their latest products for today’s most influential content creators. Not only did guests get the chance to network and discuss the future of online media on fashion trends; they also attended various workshops, which included spa, hair styling, and makeup activities.
The most inspiring moments that made a lasting impression on attendees were the VIP Influencers Welcome event at the Youtube Space LA in Playa Vista, California, which kicked off BeautyCon Los Angeles week.
The private party was dedicated to the most influential vloggers, beauty trendsetters, and celebrities in the world of online fashion. Over a thousand in attendance listened in on a distinguish panel of celebrity guests, which included Leslie Blodgett (Founder of Bare Minerals), Singer/actress Christina Milian, Alisa Gould Simon (Founder of Pose), Mandana Dayani (VP of Rachel Zoe Inc), and One Tree Hill’s Sophia Bush, share their opinion on why taking risks are necessary to make you stand out in a highly competitive industry. They also agreed that there are some benefits to being fearful, because more than likely you will want to learn new things and thus reach out to others for help.
After the group’s discussion had ended, guests got the chance to personally speak to their favorite stars. A crowd gathered around Christina Milian anxious to take a photo with her and admire her gorgeous engagement ring from her fiancé, Jas Prince. The 31-year-old starlet revealed to fans that unfortunately she will not be returning to The Voice next season, but will be on a new show. It has been rumored that she will be on Dancing with the Stars, despite Millian not confirming that to reporters while being interviewed at the red carpet event that night.
Guests certainly enjoyed getting sound advice for any makeup artist, hairstylist, and fashion enthusiast wanting to start their own blog or Youtube channel. They also got the chance to take home goody bags of their favorite brands, containing various new beauty and makeup products courtesy of Neutrogena, Jurlique, Joico Hair Care, Revitalash, Lightening Whitening, and Destiny Candles.
Many of those who have a strong passion for sharing beauty tips and their favorite fashion trends through an online platform, but yet have no idea how to get started, High profile Vlogger, Kandee Johnson, gave the most honest input on what creating a beauty and fashion blog or Youtube channel is all about. “Viewers really enjoy watching a person that is genuine over someone that is overly technical. When I first started off making videos, my camera work was awful and the lighting was bad. During filming, I kept dropping things. But that’s what people liked about my videos. I talk to my viewers like I would talk to my sister or one of my friends. And that is what people want to watch-- someone that they can relate to,” Johnson stated.
There was also a discussion on the downside of internet fame such as dealing with haters that post mean comments. Youtube sensations, Elle and Blair Fowler (All that glitters21 and Juicystar07) suggested that having a thick-skin is necessary to have a successful channel. “It’s okay to share private things about yourself. But you have to be ready for negative things people might say,” Elle added.
One the biggest questions everyone wanted to know was what fashion trend to happening right now? The best answer Kandee Johnson gave was advising people to be ahead of the popular trends. She said, “You can’t go based on following fashion or beauty trends in magazines; because they publish that stuff three months in advance so in reality it’s old news. You should wear what you like and take risks. Maybe it will turn out well.”
BeautyCon is also held in two other major cities—London and Tokyo, so be sure to visit the website www.beautycon.com to get updates on when and where you can attend next year’s convention
Photo credit – Alex Wyman and Michael Kovac